NQ Integrated Ad Campaigns
Together, these integrated ad campaigns valued over $800K in total marketing investment, spanning:
LRT matrix displays, digital billboards, large-format outdoor signage
Tim’s TV video ads, newspaper and magazine placements
Facebook and Instagram ads
Campus signage, orientation maps, wayfinding systems
Web banners, responsive display ads, email marketing
Program brochures, posters, branded swag, and on-platform graphics for virtual event platforms like Hopin
Project Overview
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Art Director, Lead Designer
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Elevate NorQuest’s brand visibility and drive engagement through a series of integrated, multi-platform marketing campaigns. Across in-person and virtual formats, each campaign needed to resonate with diverse audiences—prospective learners, families, and community partners—and adapt dynamically to evolving contexts such as pandemic recovery and digital-first experiences.
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As Art Director and Lead Designer, I led the creative strategy, art direction, and execution for multiple Open House campaigns and five annual Enrolment campaigns. I collaborated closely with cross-functional teams to deliver cohesive, accessible, and human-centred design across print, digital, and environmental touchpoints.
Together, these integrated marketing campaigns represented over $800K in total marketing investment, spanning:
LRT matrix displays, digital billboards, large-format outdoor signage
Tim’s TV video ads, newspaper and magazine placements
Facebook and Instagram ads
Web banners, responsive display ads, email marketing
Campus signage, orientation maps, wayfinding systems
Program brochures, posters, branded swag, and on-platform graphics for virtual event platforms like Hopin
NQ’s Annual Open House Campaigns
Each year, Open House offered a new opportunity to showcase the refreshed NorQuest brand across multiple platforms and formats:
On-campus Campaigns: I directed a joyful photoshoot in front of the College’s newest building, adjusting the creative plan quickly due to construction constraints. This flexible approach still allowed us to create celebratory visuals and strong campaign cohesion.
Virtual/Hybrid Campaigns: One of NorQuest’s first fully digital-forward campaigns, this event required special attention to virtual attendee needs and platform-based assets. I helped translate the refreshed brand into interactive digital experiences using bold colours, accessible typography, and dynamic social ads. I also developed online graphics for Hopin, wayfinding materials, orientation signage, and swag—ensuring both physical and digital guests felt welcomed and supported.
Record attendance:
increasing by an additional
1,000 attendees
NQ’s Enrolment Campaigns (5x Annually)
Each seasonal campaign introduced refreshed messaging and visuals, aligning with themes like “See yourself here” and program-focused campaigns featuring “Learning that’s great for business” to increase brand awareness and enrolment into NorQuest’s business programs. I spotlighted diverse NorQuest learners from emerging programs, anchoring the campaigns in inclusive, community-rooted storytelling.
Impact & Recognition
Achieved record attendance at the Open House, increasing by an additional 1,000 attendees.
11 years of art directing campaign experience (concept, photoshoots, design, brand, key message alignment, business objective alignment).
Enrolment goals consistently met throughout pandemic and post-pandemic years.
Brand-forward design improved user engagement across physical and virtual formats.
Strengthened long-term brand reputation and consistency across media.
Client & Team Feedback
“Because of you, our students were welcomed warmly, helped quickly, and guided to where they needed to be. There was so much positive feedback…! A special shout out to Helen for great wayfinding maps, orientation information, set up, and signage!”
— Director, Marketing & Communications
“I have never doubted I could reach out to Helen… she has been understanding of me being new to my role and has shown compassion throughout my steep learning curve.”
—Employee Culture Award nomination for Lead from Where You Are
“This team has continued its efforts to push the creative envelope, elevate the NorQuest brand, and bring the learner voice to the forefront.”