Art Director, Lead Designer | Primary Art Director of Photography and Design, Secondary Photographer

Elevate NorQuest’s brand awareness through a high-impact, magazine-style publication that brings its community stories to life. The objective was to share authentic narratives from students, alumni, and faculty—creating a visually compelling, emotionally resonant piece that reflects the vibrancy and diversity of NorQuest’s mission.

As Art Director and Lead Designer, I set the creative vision and directed a multi-designer team to deliver a cohesive, polished publication that balanced dynamic storytelling with brand consistency. I led the design strategy, guided visual concept development, and ensured seamless layout flow across contributors—aligning content structure with key messaging goals.

I also collaborated closely with our photographer, providing clear art direction to capture authentic, emotionally compelling imagery. My goal was to evoke a sense of connection and energy—what I often call “lightning in a jar”—moments that visually reinforce the personal journeys within each story.

Designing for impact meant shaping each spread as a standalone experience while maintaining a cohesive look and feel. I focused on layout pacing, visual hierarchy, and storytelling through typography, photography, and white space—inviting readers to linger, reflect, and engage.