Culture, EDI, and AR
NorQuest Culture Designs
Lead Designer, Illustrator, Production Coordination
Project Goal: Create unique and joyful visual reminders for NorQuest’s new corporate culture values
Use illustrative elements and bright, cheery, colours to add a ‘human’ element to the designs to make them feel more organic and inviting
Project Success: NorQuest employees were excited about the new culture, and immediately started adopting these graphics into their presentations, emails, and in our online recognition platform
Since the launch of the new culture occurred during the height of the pandemic, NorQuest sent out several home deliveries featuring the inspirational new culture in various swag formats— including this a coil-bound stand up desk booklet, and branded face mask
NorQuest Equity, Diversity, Inclusion, and Anti-Racism Action Report
Lead Designer
Project Goal: Create a publication that enlivened the designs for this often heavy topic
Ensure illustrations reflect true diversity by incorporating differences in body shapes, limb difference, and gender fluidity
Water colour illustrations were used to also depict the ever-evolving and ever-changing landscape of EDI and AR work
Begin integrating accessible design practices to ensure accessible colour use and screen reader compatibility
Project Success: The visuals helped bring levity to this publication, and working with the Accessibility Team, created a marked improvement in accessible design
Wahkôhtowin, NorQuest’s Indigenization Strategy
Lead Designer (painting by Indigenous artist Kalum Teke Dan)
Project Goal: Collaborate with Indigenous leaders at NorQuest to create a design for the Indigenization Strategy
Project Success: Working with Indigenous leaders, together we created the centre illustration of the Tree of our Wahkôhtowin to communicate key Indigenous teachings