Photography

13 years of experience of Photography and Videography and Art Direction
Portrait, event, lifestyle, pet portraits, and nature photography.
Goal: Capture engaging portraits and event photography for use in future printed and online marketing/communications materials, and for social media (Facebook, LinkedIn, X (formerly Twitter), TikTok, SnapChat, Instagram).

Lead Videographer, University of Alberta’s School of Public Health
Project Goal: Create a series of short-form student videos that introduce new PHD students to life at the School of Public Health.
Edit down 25-minute-long interviews into engaging vignettes of less than 2.5 minutes.
Project Success: Positive client feedback and upwards of 1,200 views – a 200% to 300% increase in viewership – was achieved through redesigning the website based on Google Analytics Heat maps and targeted communications of the videos.

Creative Director, Videographer
Project Goal: As part of PhoEver Edmonton’s Grand Opening, create catchy brand positioning and brand awareness video ads on social media (FaceBook, Instagram).
Create a compelling and engaging social media and marketing strategy for PhoEver’s Grand Opening and continued online presence.
Leverage geo-targeted ads on social media and PhoEver’s existing loyal customers to build excitement about the new restaurant.
Project Success: The Grand Opening social media and marketing strategy resulted in resulting in 480% increase in audience engagement, 500% increase in web traffic, and 7.4% CTR on social ads.

Client & Team Feedback

Great photo! I really like the journalistic style. It really stood out.

Creative Manager
Great job with the photos! You captured the human emotion and energy and everything really well! Awesome job!

Event Manager
Helen is on fire with some mad photo skills!!

Creative Teammate
Gorgeous! Great work on the photos, Helen. It all looked Splendid!

Creative Teammate

Great photo! I really like the journalistic style. It really stood out.