Photography
SPH 101 Video Series
Lead Videographer, University of Alberta’s School of Public Health
Project Goal: Create a series of short-form student videos that introduce new PHD students to life at the School of Public Health.
Edit down 25-minute-long interviews into engaging vignettes of less than 2.5 minutes.
Project Success: Positive client feedback and upwards of 1,200 views – a 200% to 300% increase in viewership – was achieved through redesigning the website based on Google Analytics Heat maps and targeted communications of the videos.
PhoEver Edmonton Video Ads
Creative Director, Videographer
Project Goal: As part of PhoEver Edmonton’s Grand Opening, create catchy brand positioning and brand awareness video ads on social media (FaceBook, Instagram).
Create a compelling and engaging social media and marketing strategy for PhoEver’s Grand Opening and continued online presence.
Leverage geo-targeted ads on social media and PhoEver’s existing loyal customers to build excitement about the new restaurant.
Project Success: The Grand Opening social media and marketing strategy resulted in resulting in 480% increase in audience engagement, 500% increase in web traffic, and 7.4% CTR on social ads.
Photography and Videography
Art Director of Photography and Videography
Portrait, event, and nature photography.
Goal: Capture engaging portraits and event photography for use in future printed and online marketing/communications materials, and for social media (Facebook, LinkedIn, X (formerly Twitter), TikTok, SnapChat, Instagram).
