Ad Campaigns
NorQuest Open House
Lead Designer, Art Director for Photography
Project Goal: Create excitement about NorQuest’s annual Open House by featuring two current students, joyously posing in front of NorQuest’s newest campus building
Campaign materials included: billboards, LRT digital posters, LRT TV screens, LRT matrix, Tim’s TV video ads, digital billboards, and various newspaper and magazine ads.
Project Success: It was another landmark year for Open House, and the warm and engaging photography created inviting designs
We had a 81% increase in attendance! You just keep getting better and better!! I really appreciate everything you all do to make the College look so good. The place looked phenomenal. – Leadership, Marketing & Communications
Fall Campaign
Lead Designer
Project Goal: Showcase the new tagline “See yourself here”, and create engaging and welcoming designs
Project Success: The designs stood out in the crowded post-secondary market, elevating NorQuest’s brand reputation
Business Program Ad Campaign
Lead Designer, Art Director for Photography, Video ad creator
Project Goal: Create an engaging ad campaign to elevate NorQuest’s reputation for business education
Project Success: Increased enrolment in the Business program after running this ad campaign, and elevated the voice of an inspirational Indigenous business woman