Ad Campaigns

NorQuest Open House Campaign materials. This image showcases the static billboard and the printed poster

NorQuest Open House

  • Art Director, Lead Designer

  • Project Goal: Create excitement about NorQuest’s annual Open House by featuring two current students joyously posing in front of NorQuest’s newest campus building.

  • The $350K+ Omnichannel Campaign materials included: billboards, LRT digital posters, LRT TV screens, LRT matrix, Tim’s TV video ads, digital billboards, digital ads, email marketing, flyers, posters, and various newspaper and magazine ads.

  • Project Success: With the building still under active construction, a photoshoot inside was not possible. This required some quick alternate planning, and conceptualization of the photoshoot. Working with the contract photographer, we found a great angle for the exterior of the new building in the background— thus allowing us to photograph at a safe distance, while still keeping the jovial mood of the students taking a celebratory selfie in front of the new campus building. It was another landmark year for Open House, and the warm and engaging photography created truly inviting designs.

We had a 81% increase in attendance! You just keep getting better and better!! I really appreciate everything you all do to make the College look so good. The place looked phenomenal. – Leadership, Marketing & Communications

Fall Campaign

  • Art Director of Photography, Lead Designer, for the 5x annual, $370K+omnichannel marketing campaigns.

  • Project Goal: Showcase the new tagline “See yourself here”, and create engaging and welcoming designs. Feature students from our new programming areas to spread awareness and increase enrolment.

  • Project Success: The designs stood out in the crowded post-secondary market, elevating NorQuest’s brand reputation, ensuring we hit our program enrolment targets, even throughout the pandemic years.

This team has continued its efforts to push the creative envelope, elevate the NorQuest brand, and bring the learner voice to the forefront. Whether it’s in the projects we manage, events we plan, designs we create, our team is always ready to support the impact of our learners, faculty, and community. – Employee Culture Award recipient for: We is Greater Than They

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