Ad Campaigns
NorQuest Open House
Art Director, Lead Designer
Project Goal: Create excitement about NorQuest’s annual Open House by featuring two current students joyously posing in front of NorQuest’s newest campus building.
The $350K+ Omnichannel Campaign materials included: billboards, LRT digital posters, LRT TV screens, LRT matrix, Tim’s TV video ads, digital billboards, digital ads, email marketing, flyers, posters, and various newspaper and magazine ads.
Project Success: With the building still under active construction, a photoshoot inside was not possible. This required some quick alternate planning, and conceptualization of the photoshoot. Working with the contract photographer, we found a great angle for the exterior of the new building in the background— thus allowing us to photograph at a safe distance, while still keeping the jovial mood of the students taking a celebratory selfie in front of the new campus building. It was another landmark year for Open House, and the warm and engaging photography created truly inviting designs.
We had a 81% increase in attendance! You just keep getting better and better!! I really appreciate everything you all do to make the College look so good. The place looked phenomenal. – Leadership, Marketing & Communications
Fall Campaign
Art Director of Photography, Lead Designer, for the 5x annual, $370K+omnichannel marketing campaigns.
Project Goal: Showcase the new tagline “See yourself here”, and create engaging and welcoming designs. Feature students from our new programming areas to spread awareness and increase enrolment.
Project Success: The designs stood out in the crowded post-secondary market, elevating NorQuest’s brand reputation, ensuring we hit our program enrolment targets, even throughout the pandemic years.