Event Branding
NorQuest’s 1000 Women: A Million Possibilities
Art Director Design and Photography, Lead Designer for NorQuest’s annual, marquee, $1 Million fundraising campaign.
Project Goal: Create exciting designs to encourage donations. Share the inspiring student stories and showcase the impact donors have on our learners and their community. Develop designs that bring to life the annual theme of the event.
Project Success: The fundraiser met its campaign target goals annually.
Each year, the event has sold-out its tickets.
The event trended on social media, further building NorQuest’s brand presence and awareness of its community impact.
Winner of two Silver CASE awards for design and event innovation.
We won! What teamwork!! Thank you Helen, for all the help with the design and production of the many collateral pieces throughout the year. It really came together in a professional and polished way. – Creative Manager
Fabulous! I love how this looks, I think it is a great leap forward and brings the 1000 Women back into the brand fold (it’s now keeping pace with our brand design evolution). It’s vibrant, engaging, beautiful, and has a lot of air to it. – Director
NorQuest Open House
Lead Designer for omnichannel marketing campaigns.
Project Goal: Create exciting brand materials for this annual event that would stand out in the market. Be one of the first designs to use NorQuest’s refreshed brand.
Project Success: Achieved record attendance at the Open House, increasing by an additional 1,000 attendees.